Customers

  • Boomerang
  • t for telecom
  • Hachette Filipacchi
  • Fast Fit
  • Media Landscape
  • boomerang
    Boomerang

    Besides distributing boomerang cards, Boomerang Media also focuses on the digital posternetwork PosterScreen. At the beginning of 2007, Boomerang concluded a classic financing contract for the screens in 100 grand cafés in the Netherlands.

    Director Serge Brabander: "Now we are also expanding to smaller cafés, it is difficult to make an estimate of the total scope of the project. That is why Multimedialease advised a TRO contract, so that it is possible to expand gradually and we are always free to decide each time which equipment to order, and where and when".

  • boomerang
    t For telecom

    Narrowcasting is an important communication tool for t for telecom. "We call it the wait softener" says Nico Padding, financial director. The customers can get to know new technologies via information kiosks in the shops while they are waiting. In this way, t for telecom provides added value not only for its customers but also for its business partners. "You could hardly imagine a better win-win situation".

    Nico Padding: "A Roll-Out Facility contract financed LCD and plasma screens, which were set up in the t for telecom shops for narrowcasting. It was a typical case of the right solution at the right moment. By using financing, the cost item that was putting pressure on the marketing budget 'disappeared' and the project could be rolled out. As the scope of the project was not yet known at the beginning, we opted for a financing solution that would follow the tempo of the project and not the other way around".

  • boomerang
    Hachette Filipacchi

    Hachette Filipacchi is a French publishing company whose publications include Top Santé, Elle, Tros Kompas and Quote. Within a TRO contract, Hachette Philipacchi will gradually replace the whole ICT fleet in the coming years. The contract gives Hachette Philipacchi the freedom to decide itself what is replaced when, and by which supplier. The existing ICT equipment has been taken over by Multimedialease for the book value and is incorporated in the contract through Sale & Lease Back.

    Financial director Geert de Blécourt: "I see this financial solution as a structural replacement strategy for the ICT equipment. I am also very pleased with the complete overview of our ICT equipment, which is a very useful service of this financing solution".

  • boomerang
    Fast Fit

    Fast Fit is a fitness centre with an innovative fitness concept. Fast Fit provides its customers with a personal coach and a private fitness room with an LCD screen in it.

    Sales Manager Maikel Rondon: "We were looking for a financing solution for purchasing screens, as we wanted to offer the luxury quality that matches the concept, without really high investments being necessary. Via Multimedialease, we were able to finance the screens we needed to open our first two branches in Amsterdam and Eindhoven for fixed monthly costs".

  • boomerang
    Media Landscape

    Media Landscape is a supplier of content for narrowcasting.
    Director Jerry Rustveld: "As a result of a big contract with Postkantoren BV, we were looking for a way to finance the screens for around 300 branches".

    Multimedialease advised a TRO solution containing different lifecycles, which creates flexibility regarding the replacement moments. The situation of Media Landscape was excellently suited to this financing solution.
    Director Jerry Rustveld: "Within the TRO, an investment amount is released every six months with which Media Landscape can finance any expansions. This is a great solution".